Real Estate Firms

Websites and Local SEO for Real Estate Firms

Portal sites already own the property search. What they do not own is the local expertise a seller is looking for when they type a neighbourhood name and "homes for sale" or "what is my home worth".

Illustration of a suburban home with a for-sale sign and an agent greeting a couple at the door

The problem

What usually goes wrong

Most agent sites are an IDX feed with a headshot attached — indistinguishable from every other agent in the market, and invisible in local search.

What we build

Our approach

  • Neighbourhood guides that demonstrate real local knowledge and earn the searches portals ignore.
  • A seller path built around valuation requests, separate from the buyer path.
  • Agent and team profiles written to build trust rather than list credentials.
  • Sold-listing case studies with the story behind the result.
  • Clear compliance handling for brokerage identification and fair housing requirements.

Page structure

The pages a real estate firm site needs

Each of these gets a real page with real content, so it can rank on its own and answer a specific question.

  • Neighbourhood Guides
  • Home Valuation Pages
  • Agent & Team Profiles
  • Seller Resources
  • Buyer Guides
  • Sold Case Studies

Searches these pages target

  • [neighbourhood] homes for sale
  • realtor in [town]
  • what is my home worth [town]
  • best real estate agent [county]

Bracketed terms stand in for your real towns and counties, agreed during discovery.

How projects run

A clear process, from first call to launch and beyond

You always know what stage the project is at and what happens next.

  1. 01

    Discovery

    We go through your services, the areas you cover, the jobs worth the most to you, your competitors and what is working now.

    • Services and job types
    • Target towns and counties
    • Current site and analytics review
    • Competitor comparison
  2. 02

    Strategy and Content

    We map the page structure, the conversion path and the local search opportunities, then write or shape the content to match.

    • Sitemap and page plan
    • Keyword and service-area research
    • Conversion flow and calls to action
    • Content outlines or full copy
  3. 03

    Design and Development

    We design and build the site mobile-first, with quote forms, click-to-call, review displays and clean, fast code.

    • Mobile-first design
    • Quote forms and click-to-call
    • Reviews and trust elements
    • Speed and accessibility checks
  4. 04

    Launch and Growth

    We test everything, launch, connect analytics, and give you the option to keep improving rankings and conversions.

    • Pre-launch testing
    • Analytics and call tracking setup
    • Search Console and sitemap submission
    • Optional ongoing local SEO

Packages

Clear starting points, with no surprises

Every project is scoped in writing before work begins.

Website Refresh

starting at$1,000

For businesses that need to modernize and improve an existing website.

Best when the content is broadly right but the design, mobile experience and calls to action are losing you enquiries.

  • Design modernization across existing pages
  • Mobile experience rebuilt
  • Clear calls to action and quote paths
  • Speed and usability improvements
  • Reviews and trust elements added
  • Analytics connected and verified
Request a Proposal

Local SEO

per month, starting at$500

For businesses that want stronger visibility in local search results.

Best once you have a site worth sending traffic to. Runs monthly with no long lock-in.

  • Keyword and competitor research
  • On-page optimization across the site
  • New service and location pages each month
  • Google Business Profile management
  • Technical SEO monitoring and fixes
  • Rank tracking and a monthly report
Discuss Your Project

Final pricing depends on scope, page count, content, integrations and how competitive your market is. Every project starts with a written scope so you know exactly what is included before any work begins.

FAQ

Real Estate Firms questions

How much does a real estate firm website cost?

A redesign starts at $1,000 and a new lead-generation website starts at $1,500. The figure depends on how many service pages and service-area pages you need and how much of the content we write. You get a fixed written scope before work starts.

Can you write the content for my service pages?

Yes. We write service and service-area pages from a discovery call and whatever material you already have. If you would rather write it yourself, we supply outlines and target word counts.

How much does a service-business website cost?

A refresh of an existing site starts at $1,000 and a new lead-generation website starts at $1,500. What moves the number is page count, how much content we write versus how much you supply, and any integrations you need. You get a written scope with a fixed figure before work starts.

How long does a website project take?

Most projects run three to six weeks from the discovery call to launch. The largest variable is content — how quickly we can get photos, service details and reviews from you. Larger sites with many service-area pages take longer, and we agree the timeline in writing up front.

Can you redesign my existing website?

Yes, and it is a large part of what we do. We audit what you have, keep the pages and content that already earn traffic, redirect anything that has to change, and rebuild the parts costing you enquiries.

Do you provide website content?

Yes. We can write service pages, service-area pages and supporting content based on a discovery call and your existing material. If you would rather write it yourself, we will give you outlines and a word count for each page.

Your Website Should Help You Win More Business

Request a professional website review and discover practical ways to improve your design, credibility, local visibility and conversion rate.