Answer the price question
Not with a fixed number — with ranges, the factors that move them, and what happens on a site visit.
Home services
Websites and Local SEO for Home Service Businesses
Home services is our primary market. These businesses live or die on local search, quote requests and phone calls — and most of them are running websites that actively get in the way of all three.
The pattern
What every home-service website needs to get right
Make contact effortless
Tap-to-call in the header, a short quote form on every service page, and a response time you actually meet.
Prove you are safe to hire
Licence, insurance, certifications and real project photos, placed where the decision gets made.
Cover the right geography
Genuine pages for the towns your crews reach, not a list of every county in the state.
Trades we build for
Eight home-service specialisms
Each with its own page structure, search terms and buying pattern.
Tree Services
Removals, trimming and storm work — including the emergency calls that will not wait for a callback.
Learn moreConcrete Contractors
Driveways, patios, slabs and decorative work, where photographs of finished jobs do most of the selling.
Learn moreFence Companies
Wood, vinyl, aluminium and chain link — where most enquiries start with "what would this cost per foot?"
Learn moreLandscaping Companies
Design-build projects and recurring maintenance, which need to be sold in completely different ways.
Learn morePool Services
Recurring cleaning routes, equipment repair and renovation work, each on a different sales cycle.
Learn moreGarage Door Companies
Urgent repairs and planned replacements, where response speed usually decides who gets the job.
Learn moreRoofing Companies
Replacements, repairs, storm response and insurance claims — the highest-competition local market of all.
Learn moreOutdoor Services
Pressure washing, decks, outdoor lighting, gutters and the seasonal work that fills the calendar between them.
Learn moreServices
How we help home-service companies
Lead-Generation Website Design
A website built to turn visitors into quote requests
Learn moreWebsite Redesign
Keep the business you have built. Replace the website holding it back.
Learn moreLocal SEO
Be the business people find when they search in your area
Learn moreLanding Pages
Focused pages for the campaigns and areas you are pushing hardest
Learn moreHow projects run
A clear process, from first call to launch and beyond
You always know what stage the project is at and what happens next.
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01
Discovery
We go through your services, the areas you cover, the jobs worth the most to you, your competitors and what is working now.
- Services and job types
- Target towns and counties
- Current site and analytics review
- Competitor comparison
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02
Strategy and Content
We map the page structure, the conversion path and the local search opportunities, then write or shape the content to match.
- Sitemap and page plan
- Keyword and service-area research
- Conversion flow and calls to action
- Content outlines or full copy
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03
Design and Development
We design and build the site mobile-first, with quote forms, click-to-call, review displays and clean, fast code.
- Mobile-first design
- Quote forms and click-to-call
- Reviews and trust elements
- Speed and accessibility checks
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04
Launch and Growth
We test everything, launch, connect analytics, and give you the option to keep improving rankings and conversions.
- Pre-launch testing
- Analytics and call tracking setup
- Search Console and sitemap submission
- Optional ongoing local SEO
Packages
Clear starting points, with no surprises
Every project is scoped in writing before work begins.
Website Refresh
starting at$1,000
For businesses that need to modernize and improve an existing website.
Best when the content is broadly right but the design, mobile experience and calls to action are losing you enquiries.
- Design modernization across existing pages
- Mobile experience rebuilt
- Clear calls to action and quote paths
- Speed and usability improvements
- Reviews and trust elements added
- Analytics connected and verified
Lead-Generation Website
starting at$1,500
For service businesses that need a professionally structured website designed to generate quote requests.
Best when you are starting fresh, or the current site is too dated to be worth saving.
- Custom design built around your services
- Service page for each service you sell
- Service-area pages for your coverage
- Quote-request forms and click-to-call
- Reviews, credentials and trust elements
- Local SEO structure and schema markup
- Analytics and Search Console setup
Local SEO
per month, starting at$500
For businesses that want stronger visibility in local search results.
Best once you have a site worth sending traffic to. Runs monthly with no long lock-in.
- Keyword and competitor research
- On-page optimization across the site
- New service and location pages each month
- Google Business Profile management
- Technical SEO monitoring and fixes
- Rank tracking and a monthly report
Final pricing depends on scope, page count, content, integrations and how competitive your market is. Every project starts with a written scope so you know exactly what is included before any work begins.
FAQ
Home-service questions
Why do you focus on home-service businesses?
Because the work suits them. Home-service companies sell to a defined area, compete on local search, and rely on quote requests and phone calls. That is exactly what a well-structured website and a local SEO campaign improve.
My trade is not listed. Can you still help?
Usually, yes. The structure that works for a fence company works for HVAC, plumbing, electrical, cleaning or moving companies too. Get in touch and we will tell you honestly whether we are a good fit.
Do I need service-area pages for every town?
No. A handful of substantial pages for the areas that actually produce work beats fifty thin pages with the town name swapped. We pick the list together during discovery.
How much does a service-business website cost?
A refresh of an existing site starts at $1,000 and a new lead-generation website starts at $1,500. What moves the number is page count, how much content we write versus how much you supply, and any integrations you need. You get a written scope with a fixed figure before work starts.
How long does a website project take?
Most projects run three to six weeks from the discovery call to launch. The largest variable is content — how quickly we can get photos, service details and reviews from you. Larger sites with many service-area pages take longer, and we agree the timeline in writing up front.
Can you redesign my existing website?
Yes, and it is a large part of what we do. We audit what you have, keep the pages and content that already earn traffic, redirect anything that has to change, and rebuild the parts costing you enquiries.
Your Website Should Help You Win More Business
Request a professional website review and discover practical ways to improve your design, credibility, local visibility and conversion rate.